Happy Hour 2-4
Happy Hour 2-4
After decades in the industry, Campbell says this moment feels intentional. With over two decades spent
cooking in top kitchens from Barcelona to San Francisco, Campbell brings a global perspective grounded in
coastal sensibility. Today, he also leads Pacific Pearl Café and Capas Tacos in South Orange County, earning a
reputation for blending honest, approachable flavors with refined technique. Campbell is a longtime advocate
for sustainability and accessibility in the food system and is a co-founder of Portland’s Sustainable Seafood
Summit, reinforcing his belief that thoughtful cooking starts with responsible sourcing.
“Food has taken on a different role,” said Campbell. “Early in my career, it was about fine dining and chasing
accolades. Now it’s about approachability, making memories and creating places people want to come back to
again and again. White Rooster is everyday food, done with care, depth and chef-driven flavor. It’s food meant
to be eaten after surfing, after driving, after living.”
Where California Comfort Meets Surf Soul
Beyond their size, small businesses are defined by their spirit. And at the helm are their intrepid founders—scrappy, ambitious, and resilient. They invent and build things despite uncertainty, because it’s what drives them. Their risks lead to innovation that moves the world forward. And we need them.