Beyond their size, small businesses are defined by their spirit. And at the helm are their intrepid founders—scrappy, ambitious, and resilient. They invent and build things despite uncertainty, because it’s what drives them. Their risks lead to innovation that moves the world forward. And we need them.
Super easy process. 80% over text, 20% over phone, then went in and signed with no surprises. Finance asked if I wanted any extended warranties, I said no, and they quickly wrapped it all up. Would recommend for sure. I worked with Donovan throughout the process and he was great.
Daniel Liu and Keith Imoto were the best. They were amazing with follow up with everything I needed and really helped me to get a great deal. I love their genuine care and attention to details. The team at Sterling all congratulated me when I got my new car and wrapped in a big red bow!! What a great experience for my first car purchase.
I want to thank Aisha A for getting me a great price on the 2025 i4 m50. She was very easy to work with and made sure I was well taken care of. I will definitely coming back after my lease ends! Thank you again Aisha A for all your help. I love my new car! Also the manager Zel was great, he worked to make sure things worked smoothly as well. Abraham showed me how to use the new car and answered any questions I had. Lastly Justin helped me with my bmw lease turn in. Everyone at this dealership is great!
Awesome experience as always! Just for my 3rd lease with BMW Newport Beach and it was great! Super fast, smooth transaction and they treated really well, again? As always, just perfect! 🤩 Special thanks to Donovan Decair and Daniel Liu. We voy let have been done this without you. loving my new car!!
Sterling BMW and especially their so-called "BMW Genius" have given me the worst service I’ve ever experienced. I leased a BMW iX on September 7th, and they claimed to activate the Electrify America plan. When I went to use it, the charging didn’t work. So, I made an appointment and wasted time driving back to the dealership on September 21st. The BMW Genius was completely clueless—he discovered that the Electrify America contract wasn’t even downloaded to my car and admitted that he had NO idea how to fix it. He promised to call me back on September 24th, but of course, that never happened. I left him a message, and STILL nothing. It’s shocking how little this so-called “Genius” cares about customers. After the sale, it’s like you don’t exist to them. I’ve owned Lexus and Mercedes-Benz, and never have I encountered such complete incompetence and lack of professionalism. If you're thinking of dealing with Sterling BMW or relying on their BMW Genius, don’t waste your time. They don’t follow through, and they definitely don’t respect their customers.