Today, owners **Mike and Carrie Foster**, together with their partners **Steve and Leigh Dunn**, continue that tradition by creating something much larger than a retail store. After acquiring Killer Dana in 2017, they made the bold decision to relocate and combine two smaller locations into a single flagship store in the heart of Dana Point. Their vision wasn’t simply to expand—it was to create a place where locals, visitors, and surfers of every generation could gather, connect, and celebrate the culture that helped define the city.
One of the most meaningful examples of that commitment is the return of the iconic **Thrifty Ice Cream counter**. When the nearby Rite Aid closed, many longtime residents thought one of Dana Point’s favorite traditions had come to an end. Mike refused to let that happen. After multiple attempts, he convinced Thrifty Ice Cream to continue serving the community and reunited customers with beloved employee **Vicki Hoekstra**, whose friendly conversations and familiar smile had become part of the Dana Point experience for nearly two decades. Today, visitors can once again enjoy the same classic cylindrical scoops while reconnecting with a familiar face that represents the heart of the community.
That decision perfectly reflects Mike Foster’s philosophy. During our conversation, he shared how important it is to create for today’s kids the same sense of excitement, belonging, and community that he experienced growing up. Whether it’s introducing a child to surfing for the first time, enjoying an ice cream after the beach, attending one of Killer Dana’s events, or simply stopping by to talk story, every experience helps strengthen the fabric of Dana Point.
Killer Dana’s commitment extends well beyond its storefront. The company actively supports the local surf community by sponsoring talented young surfers, developing one of Southern California’s most respected competitive surf teams, and investing in the future of the sport. Their support helps young athletes pursue their dreams while preserving Dana Point’s reputation as one of surfing’s most historic communities.
Walk through the store and you’ll discover more than surf equipment. Historic surfboards, photographs, memorabilia, and stories throughout the shop celebrate Dana Point’s rich surfing heritage while honoring the pioneers who helped shape the industry. It’s part surf shop, part community gathering place, and part living museum dedicated to preserving the legacy of one of California’s most iconic surf towns.
For residents and visitors alike, Killer Dana represents everything that makes locally owned businesses special. It is a place built on relationships, authenticity, local pride, and a genuine desire to give back. Every purchase supports a business that continues to invest in Dana Point’s history, its people, and the next generation of surfers.
Whether you’re searching for premium surf gear, expert local knowledge, Thrifty Ice Cream, or simply a place that embodies the true spirit of Dana Point, Killer Dana Surf Shop remains one of Orange County’s most authentic local destinations.
**Think Local First. Support the businesses that make communities stronger.**
