Unlike traditional local search platforms that profit from ads and competition, Thrive Local OC is community-first by design. Businesses are not bidding against each other for attention—they are building owned visibility inside a shared local ecosystem.
The platform was created during the 2020 COVID shutdowns, when it became painfully clear that ad-driven marketing collapses the moment spending stops. Thrive Local OC was built to give small businesses something more durable: owned channels, repeat visibility, and automated engagement that continues working in good times and bad.
Since 2023, Thrive Local OC has integrated AI to reduce the daily workload of small business owners—handling common questions, capturing leads, and supporting customers—so owners can focus on revenue, service quality, and growth instead of managing tools.
For consumers, Thrive Local OC is a trusted local discovery hub that highlights independently owned businesses and keeps dollars circulating where they matter most—back into the community.
Think Local First isn’t a slogan. It’s an economic strategy.
Together, let’s bring the spotlight to our incredible local businesses and help them reach new heights of success!”

When you shop at a local independently owned business:
68% of every dollar gets reinvested in the community.
Locally owned franchises, 43% reinvested.
Beyond their size, small businesses are defined by their spirit. And at the helm are their intrepid founders—scrappy, ambitious, and resilient. They invent and build things despite uncertainty, because it’s what drives them. Their risks lead to innovation that moves the world forward. And we need them.