White Rooster

After decades in the industry, Campbell says this moment feels intentional. With over two decades spent

cooking in top kitchens from Barcelona to San Francisco, Campbell brings a global perspective grounded in

coastal sensibility. Today, he also leads Pacific Pearl Café and Capas Tacos in South Orange County, earning a

reputation for blending honest, approachable flavors with refined technique. Campbell is a longtime advocate

for sustainability and accessibility in the food system and is a co-founder of Portland’s Sustainable Seafood

Summit, reinforcing his belief that thoughtful cooking starts with responsible sourcing.

“Food has taken on a different role,” said Campbell. “Early in my career, it was about fine dining and chasing

accolades. Now it’s about approachability, making memories and creating places people want to come back to

again and again. White Rooster is everyday food, done with care, depth and chef-driven flavor. It’s food meant

to be eaten after surfing, after driving, after living.”

Where California Comfort Meets Surf Soul